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INSIGHT
McDonald’s is the go-to spot for late-night munchies after a night out and is often seen as the final stop, the place where the night ends.
IDEA
We challenge this perception by transforming McDonald’s into the start of the night.
We will tease the event through Easter eggs shared on Fred Again...'s social media, hinting at the secret location (The McDonald’s Mansion, a unique McDonald’s location in the English countryside) with a track that hides a sample of the iconic McDonald’s "I'm Lovin’ It" jingle.
Aman Aman
00:00 / 01:18
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